Marketing as strategy understanding the CEO's agenda for driving growth and inn Nirmalya Kumar
Material type:
TextPublication details: Boston Harvard business school press 2004Description: xv,270pISBN: - 1591392101
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.802 K96M (Browse shelf(Opens below)) | Available | 056079 |
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| 658.802 H531S- 2 The Successful marketing plan | 658.802 J199M-4 Marketing planning and strategy | 658.802 K56B Blue ocean strategy | 658.802 K96M Marketing as strategy | 658.802 L627M Marketing decision making | 658.802 L649D-3 Data mining techniques | 658.802 M145M Marketing planning for services |
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