Normal view MARC view ISBD view

Marketing as strategy

Kumar, Nirmalya

Marketing as strategy understanding the CEO's agenda for driving growth and inn Nirmalya Kumar - Boston Harvard business school press 2004 - xv,270p.

ISBN: 1591392101 US

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)