Strategy in advertising matching media and messages to markets and motivation Leo Bogart
Material type:
TextPublication details: Lincolnwood NTC Business Books 1996Description: xxiISBN: - 844230146
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 659.1 B634 S-3 (Browse shelf(Opens below)) | Available | 042064 |
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| 659.1 B321A-5 Advertising management | 659.1 B41I -3 Introduction to Advertising and promotion | 659.1 B453A Advertising principles choice,challenge,change | 659.1 B634 S-3 Strategy in advertising | 659.1 B669C Contemporary advertising | 659.1 B931E Effective communications and advertising for financial institutions | 659.1 C172T Tested |
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