Strategy in advertising (Record no. 58740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 844230146 |
| Terms of availability | US |
| -- | 7.95 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bogart, Leo |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategy in advertising |
| Remainder of title | matching media and messages to markets and motivation |
| Statement of responsibility, etc. | Leo Bogart |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi |
| 365 ## - TRADE PRICE | |
| Price amount | US |
| -- | 7.95 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 1267 |
| b | 05-03-1998 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 4804 |
| b | 05-03-1998 |
| c | F |
| d | VIVA |
| e | 65 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Discount-10 |
| b | Reqst by : Himanshu Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 659.1 B634 S-3 | 042064 | 11/01/2018 | 1510.41 | 11/01/2018 | Books |