Prof. G Ram Reddy Library

Strategic marketing management : (Record no. 194448)

MARC details
000 -LEADER
fixed length control field 00722nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field LDD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190722123902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190624b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172400837
040 ## - CATALOGING SOURCE
Transcribing agency L&DD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.4012 K52S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khurana, Rakesh
9 (RLIN) 2442
Relator term Author
245 ## - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title concepts and cases an Indian context /
Statement of responsibility, etc. by Rakesh Khurana and A.N. Ravichandran
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Global Business Press
300 ## - PHYSICAL DESCRIPTION
Extent xi,257p.
500 ## - GENERAL NOTE
General note Gifted by Prof. Kapil Kurmar, IGNOU
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management,Strategic planning
9 (RLIN) 7309
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ravichandran, A.N
Relator term Author
9 (RLIN) 7310
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Gift Books
Edition 23
Classification part 658.4012 K52S
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
No   Dewey Decimal Classification     Library and Documentation Division Library and Documentation Division PGRRL 06/24/2019 L&DD   658.4012 K52S G016819 06/24/2019 385.00 06/24/2019 Gift Books

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