Strategic marketing management : (Record no. 194448)
000 -LEADER | |
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fixed length control field | 00722nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | LDD |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190722123902.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190624b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8172400837 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | L&DD |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.4012 K52S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Khurana, Rakesh |
9 (RLIN) | 2442 |
Relator term | Author |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing management : |
Remainder of title | concepts and cases an Indian context / |
Statement of responsibility, etc. | by Rakesh Khurana and A.N. Ravichandran |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Global Business Press |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi,257p. |
500 ## - GENERAL NOTE | |
General note | Gifted by Prof. Kapil Kurmar, IGNOU |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing--Management,Strategic planning |
9 (RLIN) | 7309 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ravichandran, A.N |
Relator term | Author |
9 (RLIN) | 7310 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Gift Books |
Edition | 23 |
Classification part | 658.4012 K52S |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | PGRRL | 06/24/2019 | L&DD | 658.4012 K52S | G016819 | 06/24/2019 | 385.00 | 06/24/2019 | Gift Books |