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Strategic marketing management :

Khurana, Rakesh

Strategic marketing management : concepts and cases an Indian context / by Rakesh Khurana and A.N. Ravichandran - New Delhi Global Business Press - xi,257p.

Gifted by Prof. Kapil Kurmar, IGNOU

ISBN: 8172400837

Subjects--Topical Terms:
Marketing--Management,Strategic planning

Dewey Class. No.: 658.4012 K52S

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