Multi-channel marketing, branding and retail design : new challenges and opportunities (Record no. 124361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201015120619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781786354563 |
| Terms of availability | P 60.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IGNOU Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659 M919 |
| 245 #0 - TITLE STATEMENT | |
| Title | Multi-channel marketing, branding and retail design : new challenges and opportunities |
| Statement of responsibility, etc. | edited by Carles McIntyre, T.C. Melewar and Charles Dennis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Emerald, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 259 pages : |
| Other physical details | illustration ; |
| Dimensions | 23 cm |
| 365 ## - TRADE PRICE | |
| Price amount | P 60.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| 9 (RLIN) | 13085 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Channels |
| 9 (RLIN) | 13086 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 684 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet Marketing |
| 9 (RLIN) | 13087 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carles McIntyre, |
| Relator term | editor |
| 9 (RLIN) | 13088 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Melewar, T.C. |
| Relator term | editor |
| 9 (RLIN) | 13089 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dennis, Charles |
| Relator term | editor |
| 9 (RLIN) | 13090 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 17074 |
| b | 04-12-2017 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 673 |
| b | 14-12-2017 |
| c | F |
| d | ADITYA |
| e | 641 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Discount-20 |
| b | Reqst by : Heena K Bijili |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | L&DD | 659 M919 | 107708 | 11/01/2018 | 5181.00 | 11/01/2018 | Books |