Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
edited by Carles McIntyre, T.C. Melewar and Charles Dennis
- United Kingdom : Emerald, 2016.
- xiii, 259 pages : illustration ; 23 cm
9781786354563 P 60.00
Retail trade Marketing Channels Consumer behavior Internet Marketing