Prof. G Ram Reddy Library

Multi-channel marketing, branding and retail design : new challenges and opportunities

Multi-channel marketing, branding and retail design : new challenges and opportunities edited by Carles McIntyre, T.C. Melewar and Charles Dennis - United Kingdom : Emerald, 2016. - xiii, 259 pages : illustration ; 23 cm

9781786354563 P 60.00


Retail trade
Marketing Channels
Consumer behavior
Internet Marketing

659 M919

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