Normal view MARC view ISBD view

Study of experiential marketing practices and its impact on consumer buying behaviour /

Budhiraja, Ankur

Study of experiential marketing practices and its impact on consumer buying behaviour / Ankur Budhiraja - New Delhi: IGNOU, 2019. - xvii, 236 pages: 28x19 cm

PhD - Thesis - Commerce (School of Management Studies)

Subjects--Topical Terms:
Commerce
Consumer Behaviour

Dewey Class. No.: 658.8342 B859S

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)