Apparel Merchandising /
Apparel Merchandising / R Rathinamoorthy and R Surjit - 1st - New Delhi ; Woodhead Publishing, 2018 - xiv, 381 pages : illustration ; 24 cm - Woodhead Publishing India in textiles. .
Cover; Half title; Title; Copyright; Contents; Foreword; Preface; Chapter 1 Introduction to merchandising; 1.1 Introduction to apparel industry; 1.2 Merchandiser in apparel industry; 1.3 Roles of a fashion merchandiser; 1.4 Role of a production merchandiser; 1.5 Role of a retail merchandiser; 1.6 Samples in apparel industry; 1.6.1 Sampling process; 1.6.2 Samples and their importance; 1.7 Responsibilities of a merchandiser; 1.8 Quality of a merchandiser; 1.9 Merchandiser interface with other departments of apparel industry; 1.10 Terminologies and abbreviations used in merchandising process 1.11 SummaryReferences; Chapter 2 Forecasting and product development; 2.1 Introduction; 2.2 Line planning; 2.3 Line development; 2.3.1 Fashion forecasting process; 2.3.2 Market research; 2.3.3 Fashion research; 2.4 Product development; 2.4.1 Role of merchandiser in product development process; 2.5 Line adoption; 2.6 Apparel analysis process; 2.6.1 Style description; 2.6.2 Positioning strategy; 2.6.3 Sizing and fit; 2.6.4 Material specifications; 2.6.5 Garment component assembly; 2.6.6 Final assembly and finishing; 2.6.7 Style presentation 2.6.8 Example of apparel analysis process: Analysis of a "Polo T-Shirt"2.7 Customer profiling for apparel merchandisers; 2.7.1 Customer profiling methods; 2.7.2 Benefits of customer profiling; 2.8 Summary; References; Appendix I; Chapter 3 Merchandising planning and order execution; 3.1 Introduction; 3.2 Time and action plan for merchandisers; 3.3 Development of time and action plan; 3.3.1 Gantt chart; 3.3.2 Network charts; 3.4 Raw material consumption estimations; 3.4.1 Fabric and yarn weight calculations; 3.4.2 Size wise --
Colour wise order quantity breakup identification 3.4.3 Yarn or fabric consumption calculations3.4.4 Sewing threads --
consumption calculation; 3.4.5 Other raw material consumptions; 3.5 Factory capacity planning; 3.5.1 Sewing department capacity calculation --
Line efficiency and capacity; 3.5.2 Capacity calculation for other departments; 3.6 Summary; References; Chapter 4 Sourcing for merchandiser; 4.1 Introduction; 4.2 Classifications of sourcing process; 4.3 Sourcing strategies for decision-making; 4.4 Sourcing process in an apparel industry; 4.5 Role of merchandiser in sourcing process; 4.6 Factors affecting sourcing process 4.6.1 Lead time4.6.2 Minimum order quantity (MOQ); 4.6.3 Logistics facilities; 4.6.4 Quality parameters; 4.6.5 Sourcing costs; 4.7 Supplier or vendor management; 4.7.1 Supplier / vendor selection criteria; 4.7.2 Supplier selection process; 4.8 Types of supplier for apparel industry; 4.9 Vendor / supplier evaluation; 4.10 Vendor evaluation methods; 4.11 Summary; References; Chapter 5 Apparel costing for merchandiser; 5.1 Introduction; 5.2 Elements of cost; 5.2.1 Material cost; 5.2.2 Labour cost; 5.2.3 Expenses; 5.2.4 Overheads; 5.3 Factors influencing the costing process
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Fashion merchandising.
Clothing trade.
Clothing trade
Management.
338.47687 R188A