Advanced introduction to consumer behavior analysis Gordon Foxall

By:

Foxall, Gordon [author]

Material type: Text

TextSeries: Elgar advanced introductionsPublication details: Cheltenham, UK ; Northamptom, MA : Edward Elgar, 2017Description: xi, 139 pages : illustrations ; 23 cmISBN:

9781784716929

Other title:

Consumer behavior analysis

Subject(s):

Consumer behavior

DDC classification:

23 658.8342 F835A

Contents:

What consumer behavior analysis is -- Consumer choice in behavioral perspective -- Interpretations of consumer choice -- Consumer brand choice -- Matching: choice as behavior -- Maximizing: the import of pattern of reinforcement -- The temporal dimension.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.8342 F835A (Browse shelf(Opens below))	Available		108713

What consumer behavior analysis is --
Consumer choice in behavioral perspective --
Interpretations of consumer choice --
Consumer brand choice --
Matching: choice as behavior --
Maximizing: the import of pattern of reinforcement --
The temporal dimension.

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