Prof. G Ram Reddy Library

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1.
Marketing Analytics a practical guide to real marketing science Mike Grigsby by
  • Grigsby, Mike
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.83 G878.

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2.
Advanced Customer Analytics targeting, valuing, segmenting and loyalty techniqu Mike Grigsby by
  • Grigsby, Mike
Series: Marketing Science Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Kogan Page 2016
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.812 G876A.

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