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Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey.

By: Contributor(s): Publication details: Basingstoke : Palgrave Macmillan, 2015.Edition: Fourth editionDescription: xxiii, 351 pages : illustration ; 24 cmISBN:
  • 9781137483652
Subject(s): DDC classification:
  • 23 650.072 C697B-4
Contents:
Contents: 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing up the Research 14. Troubleshooting
Summary: "A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
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Item type Current library Call number Status Date due Barcode
Books Library and Documentation Division PGRRL 650.072 C697B-4 (Browse shelf(Opens below)) Available 112985

Contents: 1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Techniques
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing up the Research
14. Troubleshooting


"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.

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