The practical guide to managing event venues / Philip Berners.

Includes bibliographical references and index.

What is a venue? -- The hierarchy of event needs -- Hotels as venues for events -- Venue reputation -- History of a venue -- Testimonials -- Client portfolio -- Online reviews -- Events as a source of income -- Venue professionalism -- The need to meet expectations -- Venue culture change -- The one-person management structure -- The role of the venue -- Procuring external services -- Management of catering outlets / contribution from Jennifer Kaye -- Marketing, winning business & retaining clients -- Budgeting events / contribution from Adrian Martin -- Guests and venues -- Enquiry handling -- Show-round procedure -- Confirmation & contract procedure -- Lead-in procedure -- Client file procedure -- Client relationship procedures -- Event schedule/Function sheet -- Operational procedures -- Get-in & set-up procedure -- Rehearsal procedure -- Opening to closing procedures -- De-rig procedure -- Post-event procedures -- Case studies.