Prof. G Ram Reddy Library

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41.
The marketing primer key issues and topics explained Geoff Lancaster by
  • Lancaster, Geoff
Series: The Institute of marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Heinemann Professional 1988
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 L221M.

42.
Strategic logistics management Douglas M. LAMBERT by
  • LAMBERT, Douglas M
Series: The Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1993
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.4012 L172S -3.

43.
Consumer behaviour implications for marketing strategy Del I. Hawkins by
  • Hawkins, Del I
Series: The Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago IRWIN 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.83420973 H314C-6.

44.
Introduction to Advertising and promotion An Integrated marketing communicatio George E. BELCH by
  • BELCH, George E
Series: The Irwin series in marketing
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago IRWIN 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 659.1 B41I -3.

45.
Business marketing strategy cases, concepts, and applications Kasturi V. RANGAN by
  • RANGAN, Kasturi V
Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.802 R162B.

46.
Management Information for Marketing and Sales Tony HINES by
  • HINES, Tony
Series: The CIM student working Series:Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 H585M.

47.
Promotional Practice Cathy Ace by
  • Ace, Cathy
Series: The CIM student workbook series: marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 380.1 Ac21P.

48.
Retailing management Michael LEVY by
  • LEVY, Michael
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago IRWIN 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.87 L579R-2.

49.
Marketing case studies how to tackle them how to answer them massingham an Lastr MASSINGHAM by
  • MASSINGHAM, Lastr
Series: The marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth- Heinemann 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.80732 M371M.

50.
Successful product management Stephen MORSE by
  • MORSE, Stephen
Series: Marketing in action Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1994
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.5 M838S.

51.
Kleppner's advertising procedures Thomas J. RUSSELL by
  • RUSSELL, Thomas J
Series: The Prentice Hall series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood cliffs Prentice-Hall 1996
Availability: Items available for loan: Library and Documentation Division (1)Call number: 659.1 R918K _13.

52.
Advertising excellence Courtand L Bovee by
  • Bovee, Courtand L
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGrow-Hill 1995
Availability: Items available for loan: Library and Documentation Division (1)Call number: 659.1 Ad96.

53.
Marketing strategy planning and implementation Orville C. Walker by
  • Walker, Orville C
Series: Irwin series in marketing
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 9962
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.802 W153M -2.

54.
Strategic marketing management planing, implementation and control Richard M.S. Wilson by
  • Wilson, Richard M.S
Series: The marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 1996
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 W697S.

55.
Management information for marketing and sales 1997-98 Tony Hines by
  • Hines, Tony
Series: The CIM student workbook series: Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 1997
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 H589M.

56.
Marketing fundamentals 1997-98 Geoff Lancaster by
  • Lancaster, Geoff
Series: The CIM student workbook series: Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth-Heinemann Oxford 1997
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 L221M.

57.
Marketing planning for services Malcolm McDonald by
  • McDonald, Malcolm
Series: Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 1996
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.802 M145M.

58.
Logistics Management The integrated supply chain process Donald J Bowersox by
  • Bowersox, Donald J
Series: Mc Graw Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 1996
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.7 B677L.

59.
Strategic marketing management Richard M.S. Wilson by
  • Wilson,Richard M.S
Series: The Marketing Series
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva 1999
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.8 W697S-2.

60.
Fundamentals of logistic management Douglas M. Lambert by
  • Lambert, Douglas M
Series: The Irwin/McGraw hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw Hill 1998
Availability: Items available for loan: Library and Documentation Division (1)Call number: 658.5 L172F.

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