How cool brands stay hot branding to generation Y Joeri Van Den Bergh
Material type:
TextPublication details: London Kogan Page 2011Description: xvii, 249pISBN: - 9780749462505
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.827 B453H (Browse shelf(Opens below)) | Available | 078902 |
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| 658.82 Sh62P Promotion management and marketing communications | 658.8243 L579B Brands, consumers symbols and research | 658.827 B1B Business super brands | 658.827 B453H How cool brands stay hot branding to generation Y | 658.827 B468 Beyond branding | 658.827 B733 Brand new brand thinking | 658.827 B796D Deep branding on the Internet |
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