Principles of advertising and IMC Tom Duncan
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TextPublication details: Boston McGraw-Hill 2005Edition: 2nd edDescription: xxvii, 764ISBN: - 71111182
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.827 D912P-2 (Browse shelf(Opens below)) | Available | 073432 |
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| 658.827 C763N New brand spirit | 658.827 C84U The ultimate book of business brands | 658.827 D24B Brand management strategies : | 658.827 D912P-2 Principles of advertising and IMC | 658.827 D954I Integrated marketing communications | 658.827 Ec74 The economist biands and lranding | 658.827 Ev24C Corporate brand personality |
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