Total relationship marketing Evert Gummesson

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Material type: Text

TextPublication details: New Delhi Elsevier 2002Edition: 2nd edDescription: xiii, 350pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.812 G953T (Browse shelf(Opens below))	Available		062109

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Previous	658.812 G82P-4 CRM customer relationship managementat	658.812 G875C Customer winback	658.812 G876A Advanced Customer Analytics	658.812 G953T Total relationship marketing	658.812 G961C Creating customer value	658.812 G961O Organisational schizophrenia	658.812 H235 M Marketing	Next

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