The ultimate book of business brands insights from the world's 50 greatest bran Stuart Crainer

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Material type: Text

TextPublication details: Oxford Capstone 2003Description: xxix,216pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Library and Documentation Division	658.827 C84U (Browse shelf(Opens below))	Available	Lost		056023

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Previous	658.827 C423C-4 Creating powerful brands	658.827 C677B Building brand experiences:	658.827 C763N New brand spirit	658.827 C84U The ultimate book of business brands	658.827 D24B Brand management strategies :	658.827 D912P-2 Principles of advertising and IMC	658.827 D954I Integrated marketing communications	Next

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