Understanding consumers building powerful brands using consumer research M.G. Parmeswaran
Material type:
TextPublication details: New Delhi Tata McGrawHill 2003Description: xiii,235pISBN: - 70474095
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8343 P241U (Browse shelf(Opens below)) | Available | 055932 |
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| 658.8343 In6 Innovation diffusion model of new product acceptance | 658.8343 K141 Strategic brand management | 658.8343 L645B-2 Brand sense | 658.8343 P241U Understanding consumers | 658.8343 P942 Product experience | 658.8343 R219 New media techniques and trends | 658.8343 प22092उ भूमण्डलीयकरण और उत्तर संास्कृतिक विमर्श Bh |
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