Semiotics,marketing and communication beneath the signs, the strategies Jean-Marie Floch

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Material type: Text

TextPublication details: New York Palgrave 2001Description: xiii, 225pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.802 F651 S (Browse shelf(Opens below))	Available		050963

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Previous	658.802 C791M Marketing communications management	658.802 D844S-3 Strategic marketing	658.802 F635M Marketing management and information technology	658.802 F651 S Semiotics,marketing and communication	658.802 G321E Events as a strategic marketing tool	658.802 G845S The Strategic and operational planning of marketing	658.802 G946M Marketing management	Next

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