Strategic brand management creating and sustaining brand equity long term Jean Noel Kapferer
Material type:
TextPublication details: London Kogan Page 1997Edition: 2nd edDescription: 443pISBN: - 749420693
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.4012 K141 S-2 (Browse shelf(Opens below)) | Available | 040659 |
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| 658.4012 J641E Exploring corporate strategy | 658.4012 J71T-9 Theory of strategic management | 658.4012 K113S Strategic Management | 658.4012 K141 S-2 Strategic brand management | 658.4012 K141N-4 New strategic brand management | 658.4012 K141S Strategic brand management | 658.4012 K141S Strategic brand management |
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