Market-based management strategies for growing customer value and profitabilit Roger J. Best
Material type:
TextPublication details: New Jersey Prentice- Hall 1997Description: xxiii, 424ISBN: - 131064851
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8 B464M (Browse shelf(Opens below)) | Available | 040400 |
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| 658.8 B279M Marketing | 658.8 B279T 30 day MBA in marketing your fast track guide to business success | 658.8 B417M Marketing research | 658.8 B464M Market-based management | 658.8 B464M-5 Market-based management | 658.8 B541E Effective Marketing : Principles and Practice/ | 658.8 B692M Marketing management |
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