Building Brands Directly creating Business value from customer relationship Stewart Pearson
Material type:
TextPublication details: HampshireLondon Macmillan Press 1996Description: xvi,431ISBN: - 333639073
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.827 P318B (Browse shelf(Opens below)) | Available | 038672 |
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| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.827 M961D Defending the brand | 658.827 P171M Multi-channel brand management and impact on return on investment / | 658.827 P192P Product and brand management | 658.827 P318B Building Brands Directly | 658.827 R862L Leveraging the corporate brand | 658.827 Sm42E Experiential marketing | 658.827 T675 Trademarks, brands and competitiveness |
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