Understanding services management integrating marketing, organisational behavio William J Glynn
Material type:
TextPublication details: Chichester John Wiley and sons 1995Description: xxvi, 485ISBN: - 471960067
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8 Un2 (Browse shelf(Opens below)) | Available | Issued | 038110 |
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| 658.8 T326M Marketing principles and techniques | 658.8 T687 Transforming Business Organisations for Longevity : challenges and opportunities / | 658.8 T822M Marketing management | 658.8 Un2 Understanding services management | 658.8 Us-4 Using market knowledge | 658.8 V284F From tin soldiers to Russian dolls | 658.8 V59M Marketing of services |
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