Advertising excellence Courtand L Bovee
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York McGrow-Hill 1995Description: xxxvi, 561ISBN: - 007006847x
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 659.1 Ad96 (Browse shelf(Opens below)) | Available | 038105 |
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| No cover image available | No cover image available | |||||||
| 659.025 Advertiser's world 1998-99 (The reliable ready reckoner & who's who on media, ma | 659.02854678 So131 Social media and strategic communications | 659.1 042 M562 V Visual persuasion | 659.1 Ad96 Advertising excellence | 659.1 Ad96 Advertising and brand building | 659.1 Al78A-3 Advertising creative | 659.1 Ap51S-2 Strategic copywriting |
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