From tin soldiers to Russian dolls creating added value through services Sandra VANDERMERWE
Material type:
TextPublication details: Oxford Butterworth-Heinemann 1993Description: xii, 280ISBN: - 750618817
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8 V284F (Browse shelf(Opens below)) | Available | 038030 |
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| 658.8 T822M Marketing management | 658.8 Un2 Understanding services management | 658.8 Us-4 Using market knowledge | 658.8 V284F From tin soldiers to Russian dolls | 658.8 V59M Marketing of services | 658.8 W157P Production management handbook | 658.8 W429M-4 Marketing management cases |
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