Strategic brand management new approaches to creating and evaluating brand equ Jean-Noel Kapferer
Material type:
TextPublication details: London Global Business 1992Description: 230ISBN: - 8172400489
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8343 K141 (Browse shelf(Opens below)) | Available | 037497 |
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| 658.8343 B168C Consumer perception and attitude towards private label brands | 658.8343 B168C Consumer perception and attitude towards private label brands : | 658.8343 In6 Innovation diffusion model of new product acceptance | 658.8343 K141 Strategic brand management | 658.8343 L645B-2 Brand sense | 658.8343 P241U Understanding consumers | 658.8343 P942 Product experience |
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