Business marketing strategy cases, concepts, and applications Kasturi V. RANGAN
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago Irwin 1995Description: xiv, 850ISBN: - 025616911X
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.802 R162B (Browse shelf(Opens below)) | Available | 037227 |
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| 658.802 P412S Strategies for implementing integrated marketing communication | 658.802 P412S-3 Strategic integrated marketing communications / | 658.802 R151M Marketing strategies | 658.802 R162B Business marketing strategy | 658.802 Sc82N The new marketing paradigm | 658.802 Sch82I Integrated marketing communications | 658.802 Sh14S Strategic marketing text and cases |
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