Introduction to Advertising and promotion An Integrated marketing communicatio George E. BELCH
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago IRWIN 1995Edition: 3rdDescription: xxii, 762pISBN: - 256136963
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 659.1 B41I -3 (Browse shelf(Opens below)) | Available | 034946 |
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| 659.1 Ar22C Contemporary advertising | 659.1 B223 A Advertising as a Career | 659.1 B321A-5 Advertising management | 659.1 B41I -3 Introduction to Advertising and promotion | 659.1 B453A Advertising principles choice,challenge,change | 659.1 B634 S-3 Strategy in advertising | 659.1 B669C Contemporary advertising |
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