Service management and marketing managing the moments of truth in service comp Christian GRONROOS
Material type:
TextSeries: Issues in organization and management series /edited by ArthPublication details: Lexington Lexington Books 1990Description: xxii,298pISBN: - 002946398x
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Library and Documentation Division | 658.8 G898S (Browse shelf(Opens below)) | Available | Issued | 031046 |
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| 658.8 G549R Relationship marketing | 658.8 G65P-4 Product manager's handbook | 658.8 G714T Techno fundamental trading | 658.8 G898S Service management and marketing | 658.8 G918F Foundations of Marketing | 658.8 H111I -4 Industrial marketing management | 658.8 H19L Life-styled marketing |
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