Advertising principles and management cases Charles J. Dirksen
Material type:
TextPublication details: Illinois Richard D. Irwin 1983Description: xiv, 622pISBN: - 256026467
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division | 659.132 D629A (Browse shelf(Opens below)) | Available | 010590 |
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| No cover image available | No cover image available | No cover image available | ||||||
| 659.13 D295E The Effective use of advertising media | 659.130688 W242M-4 Media selling | 659.132 B456C Copywriter's toolkit | 659.132 D629A Advertising | 659.132 H448C Copywriting by design | 659.132 J556C Creative strategy in advertising | 659.132 M379 Persuasive Copywriting; using psychology to influence, engage and sell |
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