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Multi-channel brand management and impact on return on investment / Saibal Kumar Pal

By: Material type: TextTextPublication details: New Delhi: IGNOU; 2015.Description: 191 pages: 28x19 cmSubject(s): DDC classification:
  • 658.827 P171M
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Item type Current library Call number Status Date due Barcode
Thesis Library and Documentation Division PGRRL 658.827 P171M (Browse shelf(Opens below)) Available TH000880

PhD - Thesis - Interdisciplinary & Trans disciplinary studies (School of Interdisciplinary & Trans disciplinary studies)

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