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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy / Nicole Pfeffermann, Julie Gould

Contributor(s): Publication details: Springer 2017 Cham, Switzerland :Edition: Third editionDescription: xxvi, 424 pages, : col. illISBN:
  • 9783319495408
Subject(s): DDC classification:
  • 23 658.4062 St82-3
Contents:
Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography
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Item type Current library Call number Status Date due Barcode
Books Library and Documentation Division PGRRL 658.4062 St82-3 (Browse shelf(Opens below)) Available 113033

Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography

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