Strategy and communication for innovation : integrative perspectives on innovation in the digital economy / Nicole Pfeffermann, Julie Gould
Publication details: Springer 2017 Cham, Switzerland :Edition: Third editionDescription: xxvi, 424 pages, : col. illISBN:- 9783319495408
- 23 658.4062 St82-3
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division PGRRL | 658.4062 St82-3 (Browse shelf(Opens below)) | Available | 113033 |
Browsing Library and Documentation Division shelves, Shelving location: PGRRL Close shelf browser (Hides shelf browser)
| 658.4038011 In33 Information Systems Process and practice/ | 658.404 C812F 50 golden rules of project management : how the best project managers do it / | 658.404 Si64N 9 habits of project leaders : | 658.4062 St82-3 Strategy and communication for innovation : | 658.4063 B757V Values-based innovation management : | 658.4063 G582C Creativity for innovation management / | 658.4063 P541V The value of innovation : |
Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography
There are no comments on this title.