Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey.

By:

Collis, Jill [author]

Contributor(s):

Hussery, Roger

Publication details: Basingstoke : Palgrave Macmillan, 2015.Edition: Fourth editionDescription: xxiii, 351 pages : illustration ; 24 cmISBN:

9781137483652

Subject(s):

DDC classification:

23 650.072 C697B-4

Contents:

Contents: 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing up the Research 14. Troubleshooting

Summary: "A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division PGRRL	650.072 C697B-4 (Browse shelf(Opens below))	Available		112985

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Contents: 1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Techniques
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing up the Research
14. Troubleshooting

"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.

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