Questionnaire design: How to plan, structure and write survey material for effective market research/ by Ian Brace
Publication details: Kogan Page 2018 UKEdition: 4th edDescription: viii,382pISBN:- 978-0749481971
- 23 658.83 B721Q-4th
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Library and Documentation Division PGRRL | 658.83 B721Q-4th (Browse shelf(Opens below)) | Available | 112741 |
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| 658.812 R197C Customer-centric marketing : | 658.827 C677B Building brand experiences: | 658.827 P171M Multi-channel brand management and impact on return on investment / | 658.83 B721Q-4th Questionnaire design: | 658.83 K830M Marketing research for the tourism, hospitality and events industries / | 658.834 H310C-12th Consumer behavior: | 658.8342 B859S Study of experiential marketing practices and its impact on consumer buying behaviour / |
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