Strategic place branding methodologies and theory for tourist attraction / Ahmet Bayraktar, Can Uslay, [editors]

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Publication details: Hershey PA : Business Science Reference, 2017Description: xxi, 393 pages ; 29 cmISBN:

9781522505792

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DDC classification:

23 910.688 St82

Summary: "This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division PGRRL	910.688 St82 (Browse shelf(Opens below))	Available		111946

Includes bibliographical references and index.

"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--

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