Strategic marketing cases in emerging markets / edited by Atanu Adhikari and Sanjit Kumar Roy

Contributor(s):

Material type: Text

TextPublication details: Springer, 2017 Cham, Switzerland : Description: x, 166 pages : illustrations ; 24 cmISBN:

9783319515434

Subject(s):

Marketing -- Management -- Case studies

DDC classification:

23 658.802 St82

Contents:

Nestlé in Mexico: the good food versus the good life dilemma -- Tanishq: bringing jewellery to daily life -- ABC Limited -- Diageo in Turkey: the lion's milk versus global spirits -- To switch or not to switch: Madhu's dilemma -- Funmax 4D Animation Theatre -- Managing social media communications at Garanti Bank -- Revolution Ventures: introduction to the service organization and situation description -- M-Pesa: a renowned disruptive innovation from Kenya -- Irrway: a green personal mobility solution -- Citrus Ventures: distressed asset specialist.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.802 St82 (Browse shelf(Opens below))	Available		108716

Nestlé in Mexico: the good food versus the good life dilemma --
Tanishq: bringing jewellery to daily life --
ABC Limited --
Diageo in Turkey: the lion's milk versus global spirits --
To switch or not to switch: Madhu's dilemma --
Funmax 4D Animation Theatre --
Managing social media communications at Garanti Bank --
Revolution Ventures: introduction to the service organization and situation description --
M-Pesa: a renowned disruptive innovation from Kenya --
Irrway: a green personal mobility solution --
Citrus Ventures: distressed asset specialist.

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