Advanced introduction to consumer behavior analysis Gordon Foxall
Material type:
- 9781784716929
- Consumer behavior analysis
- 23 658.8342 F835A
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Library and Documentation Division | 658.8342 F835A (Browse shelf(Opens below)) | Available | 108713 |
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658.8342 En32C Consumer behavior | 658.8342 Et37 The ethical Consumer | 658.8342 F496C Credit scoring, response modelling and insurance rating | 658.8342 F835A Advanced introduction to consumer behavior analysis | 658.8342 F835M Marketing Psychology | 658.8342 G346T Theory of consumer behaviour and welfare in classical paradigm | 658.8342 G51 Global Consumer Behavior |
What consumer behavior analysis is --
Consumer choice in behavioral perspective --
Interpretations of consumer choice --
Consumer brand choice --
Matching: choice as behavior --
Maximizing: the import of pattern of reinforcement --
The temporal dimension.
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