Advanced introduction to consumer behavior analysis Gordon Foxall

By:

Foxall, Gordon [author]

Material type: Text

TextSeries: Elgar advanced introductionsPublication details: Cheltenham, UK ; Northamptom, MA : Edward Elgar, 2017Description: xi, 139 pages : illustrations ; 23 cmISBN:

9781784716929

Other title:

Consumer behavior analysis

Subject(s):

Consumer behavior

DDC classification:

23 658.8342 F835A

Contents:

What consumer behavior analysis is -- Consumer choice in behavioral perspective -- Interpretations of consumer choice -- Consumer brand choice -- Matching: choice as behavior -- Maximizing: the import of pattern of reinforcement -- The temporal dimension.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.8342 F835A (Browse shelf(Opens below))	Available		108713

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Previous	658.8342 En32C Consumer behavior	658.8342 Et37 The ethical Consumer	658.8342 F496C Credit scoring, response modelling and insurance rating	658.8342 F835A Advanced introduction to consumer behavior analysis	658.8342 F835M Marketing Psychology	658.8342 G346T Theory of consumer behaviour and welfare in classical paradigm	658.8342 G51 Global Consumer Behavior	Next

What consumer behavior analysis is --
Consumer choice in behavioral perspective --
Interpretations of consumer choice --
Consumer brand choice --
Matching: choice as behavior --
Maximizing: the import of pattern of reinforcement --
The temporal dimension.

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