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Advanced introduction to consumer behavior analysis Gordon Foxall

By: Material type: TextTextSeries: Elgar advanced introductionsPublication details: Cheltenham, UK ; Northamptom, MA : Edward Elgar, 2017Description: xi, 139 pages : illustrations ; 23 cmISBN:
  • 9781784716929
Other title:
  • Consumer behavior analysis
Subject(s): DDC classification:
  • 23 658.8342 F835A
Contents:
What consumer behavior analysis is -- Consumer choice in behavioral perspective -- Interpretations of consumer choice -- Consumer brand choice -- Matching: choice as behavior -- Maximizing: the import of pattern of reinforcement -- The temporal dimension.
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Item type Current library Call number Status Date due Barcode
Books Library and Documentation Division 658.8342 F835A (Browse shelf(Opens below)) Available 108713

What consumer behavior analysis is --
Consumer choice in behavioral perspective --
Interpretations of consumer choice --
Consumer brand choice --
Matching: choice as behavior --
Maximizing: the import of pattern of reinforcement --
The temporal dimension.

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