Private label strategy how to meet the store brand challenge Nirmalya Kumar

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Material type: Text

TextPublication details: Boston Harvard 2007Description: xvii, 267ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.827 K960P (Browse shelf(Opens below))	Available		108030

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Previous	658.827 K291 Kellogg on branding	658.827 k848I Ingredient branding	658.827 K84B B2B Brand Management	658.827 K960P Private label strategy	658.827 K96B Brand management & equity value	658.827 K96B Brand management & equity value	658.827 L556I Integrated branding	Next

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