Product and brand management Tapan K Panda

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Material type: Text

TextPublication details: UK Oxford 2016Description: xxiv,862pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library and Documentation Division	658.827 P192P (Browse shelf(Opens below))	Available		103488

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Previous	658.827 M588A Art of corporate storytelling	658.827 M961D Defending the brand	658.827 P171M Multi-channel brand management and impact on return on investment /	658.827 P192P Product and brand management	658.827 P318B Building Brands Directly	658.827 R862L Leveraging the corporate brand	658.827 Sm42E Experiential marketing	Next

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