Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8096

003 - CONTROL NUMBER IDENTIFIER

• control field: LDD

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190924145801.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190924|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: LDD
• Transcribing agency: LDD

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: BUSINESS & ECONOMICS
• General subdivision: Marketing
• General subdivision: General.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (LDD)195028: Percy, Larry 8094, Strategic integrated marketing communications /, 2018