Marketing research (Record no. 47579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00471nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 135553504 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | an applied orientation |
| Statement of responsibility, etc. | Naresh K. MALHOTRA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,857p. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 314 |
| b | 12-03-1996 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| b | 18-03-1996 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Discount-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 1 | 658.83 M294M | 030901 | 09/24/2019 | 09/03/2019 | 11/01/2018 | Books | Issued |