Basic marketing (Record no. 39621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 818527407x |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCARTHY, E.Jerome |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | a managerial approach |
| Statement of responsibility, etc. | E.Jerome McCARTHY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Universal |
| Date of publication, distribution, etc. | 1949 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | The Irwin |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 314 |
| b | 12-03-1996 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 11/01/2018 | 658.8 M127B | 022941 | 11/01/2018 | 11/01/2018 | Books |