Consumer behavior: (Record no. 176415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00767 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190705124213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190705b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344797 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | L&DD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.834 H310C-12th |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Delbert I |
| Relator term | author |
| 9 (RLIN) | 7065 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: |
| Remainder of title | building marketing strategy/ |
| Statement of responsibility, etc. | by Delbert I.Hawkins, David motherbaugh and Amit mookerjee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | MC Graw Hill Education |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,776p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 684 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| 9 (RLIN) | 7066 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motherbaugh, David |
| Relator term | author |
| 9 (RLIN) | 7067 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 9 (RLIN) | 7068 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 23 |
| Classification part | 658.834 H310C-12th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | PGRRL | 06/13/2019 | 55 | 620.00 | 658.834 H310C-12th | 112749 | 06/13/2019 | 775.00 | 06/13/2019 | Books |