Basic marketing (Record no. 15307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071221108 |
| Terms of availability | 1482.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 P426B-18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | a marketing strategy planning approach |
| Statement of responsibility, etc. | William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 745 |
| 365 ## - TRADE PRICE | |
| Price amount | 1482.00 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 8302 |
| b | 17-01-2012 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| b | Gifted by : R. C. Gupta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Gift Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 1482.00 | 658.8 P426B-18 | G015703 | 11/01/2018 | 1482.00 | 11/01/2018 | Gift Books |