Experiential marketing (Record no. 152606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190118123701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190111b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749480967 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 Sm42E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shirra |
| 9 (RLIN) | 2771 |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential marketing |
| Statement of responsibility, etc. | Shirra Smilansky |
| Medium | English |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan page |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 304p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding Marketing |
| 9 (RLIN) | 572 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target Marketing |
| 9 (RLIN) | 2772 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 23 |
| Classification part | 658.827 Sm42E |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 12/10/2018 | 20 | 1438.64 | 658.827 Sm42E | 110998 | 12/10/2018 | 1798.30 | 12/10/2018 | Books |