Prof. G Ram Reddy Library

Brand/story: (Record no. 152542)

MARC details
000 -LEADER
fixed length control field 00692 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field LDD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181231165914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181231b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781501300028
040 ## - CATALOGING SOURCE
Transcribing agency LDD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.920688 H191B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hancock, Joseph H.
9 (RLIN) 2344
245 ## - TITLE STATEMENT
Title Brand/story:
Remainder of title cases and explorations in fashion branding/
Statement of responsibility, etc. by Joseph H. Hankock, II
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Fairchild Books
Date of publication, distribution, etc. 2016
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent xix, 206 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 572
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--Brand name products
9 (RLIN) 2345
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--Fashion
9 (RLIN) 2346
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 23
Classification part 746.920688 H191B
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
No   Dewey Decimal Classification     Library and Documentation Division Library and Documentation Division PGRRL 12/10/2018 20 5181.70   746.920688 H191B 110996 12/10/2018 6477.12 12/10/2018 Books

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