Consumer behaviour and marketing planning (Record no. 130071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LDD |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181102s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LDD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 R11 C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gadepalli Radha Krishna |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behaviour and marketing planning |
| Remainder of title | a case study of mobile communication |
| Statement of responsibility, etc. | Gadepalli Radha Krishna |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Jamia Millia Islamia |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,268p. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 363 |
| b | 22-03-1996 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | Library and Documentation Division | Library and Documentation Division | 11/02/2018 | 658.8342 R11 C | TH000036 | 11/02/2018 | 11/02/2018 | Thesis |