Prof. G Ram Reddy Library

Digital advertising (Record no. 123009)

MARC details
000 -LEADER
fixed length control field 00584nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LDD
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181029s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138654457
Terms of availability P 36.99
040 ## - CATALOGING SOURCE
Transcribing agency LDD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
245 #0 - TITLE STATEMENT
Title Digital advertising
Remainder of title theory and research
Statement of responsibility, etc. Shelly Rodgers
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 46
365 ## - TRADE PRICE
Price amount P 36.99
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a 16079
b 23-08-2017
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1060467
b 30-08-2017
c F
d APAD
e NMS
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a Discount-20
b Reqst by : K. S. ArulSelvan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
No   Dewey Decimal Classification     Library and Documentation Division Library and Documentation Division   659.144 D569-3 106356 11/01/2018 3056.11 11/01/2018 Books

© Prof. G Ram Reddy Centre Library, Indira Gandhi National Open University, Maidan Garhi, New Delhi, 110068
+91-011-29532797 | FAX+91-011-29533393 |